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Sotogrande has always been a byword for elegance, but its latest campaign adds a twist of tongue-in-cheek British charm. In The Art of Living, a suave secret agent swaps car chases for chukkas, high-stakes missions for leisurely sails, and deadlines for dinner reservations – all set against the sun-drenched backdrop of southern Spain’s most exclusive residential area.
Created in collaboration with New Light Pictures and directed by Pedro Matos and João Viegas, this playful short film isn’t your usual property promo. Instead, it cleverly captures the understated glamour of Sotogrande life through the daily rituals of “James” – a man who appears more concerned with perfecting his backhand than briefing MI6.
Thursdays are for polo. Fridays are for sailing. Business calls? Only if strictly necessary.
While the film indulges in a healthy dose of cinematic flair, the lifestyle it depicts is far from fantasy. It reflects what makes Sotogrande such an extraordinary place to call home: a harmonious blend of leisure, sport, community, and tranquillity – all grounded in the everyday moments that give life its true richness.
“Sotogrande has always been more than just a place to live,” said Rita Jordão, Marketing Director of Sotogrande SA. “It’s a way of life that seamlessly fuses sophistication and simplicity. With this campaign, we wanted to capture that essence – and offer a playful invitation to discover a community where nature, sport, and understated luxury go hand in hand.”
The campaign showcases the rhythm of life in this Cadiz-based residential haven, where long lunches, impromptu tennis matches, and sundowners at the marina are just part of the weekly agenda.
It’s the kind of lifestyle that might seem straight out of a film – but in Sotogrande, it’s just another Thursday.
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